About Bochic
The Art of Wearing Freedom
Bochic is a New York fine-jewelry house. Its pieces work in natural coloured gemstones — ruby, emerald, sapphire, amethyst, topaz, opal, pearl, jade — set in 18K and 22K gold on silver. The house's own second line sums up the rest of it: Luxury Without Rules.
The house
New York, since 2003
Founded in New York in 2003, Bochic is a fine jewelry house whose pieces evoke romance and a timeless glamour — natural coloured gemstones in combinations most houses avoid, set in 18K and 22K gold on silver.
The Bochic woman
The Bochic woman is independent, confident and adventurous, with a zest for life. Whether she lingers over an espresso at a Paris café or fastens her hat for an excursion through southern Africa, she has impeccable taste and a passion for luxury.
The designer
Bochic's place on the red carpet is a natural evolution of Creative Director David Joseph's earlier career in the film and music industries. Joseph combines ahead-of-the-curve instincts and a global design sensibility with a passion for one-of-a-kind gems and exquisite workmanship — a talent inherited from long-standing family ties to the British jewelry trade.
The house credits him with bringing a new style of fine jewelry to the front of luxury design: fresh, chic, enduring and bold.
What's set
A vocabulary of natural colour
Ruby is the house's most-used stone by a wide margin: it appears in 27 catalogued pieces, roughly 1.5× as often as Amethyst, the next most common. The catalogue draws on 23 distinct natural stones in all; the 8 above are those that recur most.
Construction
18K and 22K gold, set on silver
18K and 22K gold worked onto a silver base is what lets a stone this large sit the way it does: the silver gives the setting enough body to hold a nine-carat ruby or a three-carat emerald securely, while the gold carries the colour and the finish. It is a heavier, more deliberate build than a thin gold-plated mount, which is why the catalogue leans on it for the pieces built around a single dominant stone.
Across the catalogue, 48 pieces are specified in 18K gold, 1 in 22K gold, and 61 name silver directly in the construction — the pairing the house returns to for its stone-forward pieces.
In the brand's own words
Day to night, swimwear to evening wear
“Designed to transition effortlessly from day to night — and from swimwear to evening wear.”
— Bochic product copy, Orient traveling collection
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